Explain what is meant by supply chain risk management and how Essay

Explain what is meant by supply chain risk management and how organizations mitigate supply chain risks. Use two examples of companies to illustrate your answer - Essay Example o another point with the objective of creating net value, creating a economical infrastructure, leveraging worldwide logistics, to make tally supply with demand and measuring performance globally (Chopra and Meindl, 2001). A good supply chain management aids the organizations to fulfil the demand of market at right time. It helps the organizations, how they should procure the raw materials for manufacturing and distribute the finished goods into the market for sales with minimizing the cost and the time of delivery (Hugos, 2003). A well planning supply chain management aids the organization to increase profit by minimizing the cost of transport of goods from one point to another point. Even though, a strong management in supply chain helps the organization to maintain a good relationship with both suppliers and consumers. However, a risk can be encountered in supply chain, and this risk can be avoided with the help of supply chain risk management (Burt, Starling and Dobler, 2003). It is implementation of strategies to control both daily and incomparable risks along the supply chain footed on repeating risk evaluation with the purpose of reducing vulnerability and guarantee stability (Brindley, 2004). Supply chain risk management helps to decrease the supply chain liability with the help of Holistic approach, which includes all stakeholders of supply chain, and discovers and analyses the risk of breakdown point inside the supply chain. The risks related to supply chain could be finance, logistics, inventory and many more that can be related with the risk management of supply chain. The main objective of SCRM is to identify the problem and to provide logical solution to overcome the risk in supply chain of any organization (Handfield and McCormack, 2008). A supply chain may not be as dynamic or perplexing as capital markets, yet regarding the matter of overseeing supply chain risk the test is, ostensibly, could be as imposing as overseeing risk for instruments,

The Brand Plan of Chipotle- management paper Research

The Brand Plan of Chipotle- management - Research Paper Example The Brand Plan of Chipotle includes the overview of the current brand scenario in the industry. According to "Where the Burritos Buzz Themselves: Chipotles Ad Budget Is Tiny, but Word of Mouth Makes Up the Difference Easily.",  the management of Chipotle does not believe in spending on promotions and advertisements to create an image of their brand. However, relying on word-of-mouth only to build the equity of a brand is not enough considering the growing situation of Chipotle. This paper focuses on how the brand is to be managed. Currently, as narrated in "How I Got Started Founder Steve Ells Tells the Story of Chipotles Rise.†; Chipotle manages a portfolio of a couple of brands which are Burrito, Burrito Bowl Crispy Tacos, Soft Tacos, Salad and Chips & Guacamole. Although the menu is quite limited for a large restaurant like Chipotle, the owners decide to keep the menu simple in order to maintain the flare of the brand on which the growth rests. As the management believes more on the word-of-mouth marketing rather than undertaking fully fledged marketing campaign, Chipotle must see that with the growth in the international marketing, it has to be backed with marketing campaigns and brand marketing endeavors in order to build a strong customer base as pointed out in the book â€Å"Strategic Brand Management, International Edition: Best Practice Cases in Branding†. As implied in "The Marketing Advantages of Strong Brands.", with the organization in its growing phase, the positioning strategies of the brand will be set, along with the corporate branding techniques which would translate into financial benefits. The brand of Chipotle would be made a corporate brand and the famous menu items of the restaurant would be advertised under corporate branding. The turnover resulting from these corporate brands would be gauged and the financials would be managed separately. This would show how much a brand is contributing to the total